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More cost-efficent communication

The search for cost-efficient business solutions is a never ending story. When business is growing, either organically or through acquisitions or mergers, new administrative systems have to be coordinated with the existing ones. It’s a challenge to keep control of the costs and at the same time strengthen the company’s corporate identity. Or, for that matter, getting more cost-efficient in times of economic decline.

How to achieve cost-efficient communication

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We offer cutting-edge analysis and tools to achieve the most cost-efficient customer communication. That’s what we call Smart Communication.

Creating and maintaining customer relations and rationalizing your document management will help you to reduce costs-irrespective of the size of your company or it's location. We work closely with our customers to recommend the most cost-saving solutions. When analysing how to achieve the most cost-efficient communication, we work together to consider all the steps in the documents’ entire value chain. Wrong decisions made in the beginning of the value chain may increase costs at the end. It is essential to recognize the consequences of a wrong decision in order to make the right initial decisions.

Cost efficiency is about avoiding:

  • Unread communication
    The document is either simply unattractive or does not even reach the reader.
  • Unstructured distribution
    Results in waste of both time and costs.
  • Inefficient material
    The message and design is not professional and is therefore unattractive and a wasted cost.
  • Poorly structured addresses
    The document ends up with people who shouldn’t have it and those who should have it do not get it.
  • Obsolete IT -system
    May not be able to adapt to rapid market changes or modified customer needs and preferences.

FACTS

  • 80% of all information is still on paper.
  • 15% of documents are in the wrong place.
  • 30% of the working day is spent looking for information.

    Source: Forrester 2009
  • Most companies possess between 15–40% incorrect information about their customers.

    Source: PAR home page 2009

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