3:36 PM 1/17/2010
Simple, smart subscriptions and low prices have established mobile phone company Chess in Bergen, Norway as the “people’s mobile carrier”. The company issues almost 200,000 invoices every month.
Customers’ wallets are filled with loyalty cards. And letterboxes are filled with offers. “But customers want to be appreciated. If the offer isn’t relevant, they’ll soon replace it with something else,” says Johan Gente, seller at Strålfors and former manager of Lindex’s loyalty programme.
New ideas, new technologies, new attitudes. Dramatic changes are taking place in the way people communicate with each other.
It’s the 21st century and we’re learning that being a person means living in change.
Most people check their mail as soon as they walk in the door, according to Posten’s survey “Brevvanor 2009” (Mail Habits).
Finnish Aktia Bank offers customised advice direct to letterboxes. Transeducational is the new way to communicate – without selling.
Tel +46 8 508 830 00info@stralfors.com
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