It’s deserted and silent at Norway’s national trotting arena, Bjerke Trotting Track in Oslo. On the far straight a lonely figure climbs out of the tractor unit and adjusts the harrow that keeps the track smooth. In just a few hours, hope will once more be ignited for all those who bet on trotting.
Swedish e-commerce continues to grow, and increased by more than ten per cent during the second quarter. This is a trend that is much stronger than it is for the retail sector as a whole.
And customers prefer to pay for their purchases against an invoice. Which is also the solution most often provided by companies.
Transparent and global – the future is here, in the shape of a democratic market in which honesty counts most and distance is meaningless.
The digital revolution has turned things upside down.
“The way we do business has changed completely,” says Johan Ronnestam, an innovator and entrepreneur with his finger on the pulse of future trends and communication.
Strålfors has won a postal industry Oscar for the third year in a row. Strålfors’ solution for secure information management, eComOne, has won the e-Commerce category of the 2010 World Mail Awards.
More and more people want their insurance documents digitally in e-Boks rather than by mail. Around 200,000 Tryg customers have signed up since 2008 – and that number is increasing by one thousand every week.
Communicate electronically with customers?
“Yes, absolutely, but only if that’s what the customer wants,” says Ole Borgerud from Hafslund Fakturaservice.
Strålfors has won a contract with Imperial College London for a major health study.
“This is an important assignment for Strålfors and cements our position as a preferred partner and secure platform for critical mailing campaigns, where the quality and timeliness of communications is critical,” says John Carter, UK managing director of Strålfors.
“Not using invoices to communicate with customers is like buying advertising space in a newspaper and leaving it empty,” says Ewa Woldenius, Marketing and PR Manager at Volvofinans Bank in Sweden.
At the Norwegian Automobile Federation effective communication means ”saying something relevant in an understandable manner”. Trond Iversen, VP Marketing at the largest automobile organization in Scandinavia, tells us how they do just that.
Are letterboxes the wastepaper baskets of the future?
“No,” says Troels Hansen, Corporate Strategy Analyst at Posten Norden.
“New technology will complement the old technology, not replace it,” he says.
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Telephone: 08-508 830 00 email@example.com
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