How to bill and inform effectively

We at Stralfors aim to put the transactional document into a new perspective and rather treat the invoice as an outstanding opportunity to strengthen the relations with your customers – and increase sales at almost no extra cost. We see the invoice as a marketing tool with great potential.

Customers’ Expectations are Changing

We as consumers adapt our behaviour according to the changes in the society, also when it comes to marketing and sales methods. For example, we are well aware that information about our purchases is registered and stored in customer data files. But in return we expect higher personalization and relevance in the information we receive. We wish to choose the channels we should be addressed by, and we may have developed new habits with interactivity, dialogue and quick responses through the Internet.

More Relevant Information

The probability that an invoice is thrown into the wastepaper basket without reading is extremely low. The invoice is actually a document that the receiver wants or needs to open and read. The contacts with the customers through the invoices are therefore opportunities for all kinds of communication, contents and offers may be more personalized and relevant for the customer. The transactional documents will be effective one-to-one marketing tools at a very low cost.

Time to Re-think

We offer a number of solutions on how to develop the invoicing into what we call Smart Communication. It is about increasing efficiency through out the whole communication process, increase sales and customers’ loyalty. Our modern technique – and the consumers’ changing expectations – makes this the right moment to tell you about
how we may help you to optimise your business handling of transactional communication. Until now the invoicehas been considered a liability and not the great potential it actually is.