However, customer loyalty is relative and varies from one situation to another. This is why companies have to formulate their own goals and work with a loyalty programme that recognises their own specific needs.
You can gain a better understanding of your customers by engaging them in a dialogue and adapt the solutions to their specific needs. This will increase their re-purchase rate and optimise their loyalty. By leveraging and building relationships with your existing customers, you will maximise your long-term results. Loyal customers purchase more, purchase more frequently and refer other customers to your business.
A customer loyalty programme is designed to create and retain loyal customers. Finding new customers is far more expensive and time-consuming than keeping existing ones. By gathering information about your customers, you can send the right offer through the right channel at the right time. An effective customer loyalty programme builds long-term customer relationships and maximises your long-term results. That’s what we call Smart Communication.
An effective customer loyalty programme is built on relevance, respect and rewards. We can assist you with Communication Consulting and find the right solution for your Data Management, action-based communication and Transpromo.
Our mission is to help you to create profitable customer relationships. We are well aware of the challenges and possibilities that you and your business face with customer communication. Our consultants will take a helicopter view to be able to provide you with a deeper and more extensive solution based on your specific situation and the complete value chain of customer communication.
SAS and SJ: We take responsibility for the whole trip
Johan Gente about customer loyalty
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