18:08 04/02/2010
There’s a lot of competition for consumers’ purchasing power. And it’s usually the one that’s quickest to convince who wins. Mopper has recognised this. With their application for smartphones, they make purchases possible on your mobile phone – here and now.
Quicker, simpler performance of routine tasks before marketing campaigns. And more time to be creative. That’s how Ikano Bank in Finland summarises its experiences of working with Stralfors Access. “Access helps us to create better customer experiences,” says Erika Hammarberg, Operations Manager.
QR codes have quickly become very popular marketing aids. Primarily because they give us new opportunities to use print to generate a response in other media.
Instead of paying climate compensation, which does nothing to reduce a company’s own emissions, money from the Climate Fund is being spent on investments in Posten Norden and thereby also Stralfors’ own, operations.
Beginning July Stralfors in Redruth had the likes of Stralfors’ biggest unit – Ljungby in Sweden – in sight in terms of daily figures.
Sustainable development and environmental issues as a part of the customer promise. What challenges does this involve, for the organisation as a whole and more specifically for work on marketing and loyalty? At the Coop food retail chain, they have the answer.
SEK 90 billion. That’s the value of Nordic distance shopping now. And according to PostNord’s survey "Distance shopping in the Nordic region", there is tremendous potential for continued growth.
Cecilie Huse is a marketing consultant at SOS Children’s Villages in Norway who coordinates the large postal mailings. “What we send out are collection campaigns, sponsorship drives and sponsor-specific letters about their sponsorship,” she explains.
Stralfors is the second company in Poland to be certified with the Nordic Swan eco-label. And with money from Posten Norden’s climate fund, more investments are being made in becoming more environmentally-friendly.
It’s about doing something for the world around us – and at the same time creating proud employees, satisfied customers and a strong brand. “We mobilise and engage all parts of society, from small private donors to the biggest players in business,” says Nina Edholm, who is responsible for sponsorship at SOS Children’s Villages in Norway.
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