Information Logistics - Strålfors

Linking up print and digital

10:11 09/11/2011 REPORTS & TRENDS

QR codes have quickly become very popular marketing aids. Primarily because they give us new opportunities to use print to generate a response in other media.
You can't just buy earned media

12:00 08/11/2011

“It’s not either or. It’s both.” The words of Tim Frank Andersen from Danish company In2media when we ask whether the marketing of the future will be totally digital.
Everyone wants to be unique

16:19 08/11/2011 TRANSPROMO

Building relationships, viral marketing in social media and transparency. In recent years marketing people have had so much more to think about. But at the same time they also have more refined tools to use in their work.
Access enabling creativity

12:19 14/10/2011

Quicker, simpler performance of routine tasks before marketing campaigns. And more time to be creative. That’s how Ikano Bank in Finland summarises its experiences of working with Stralfors Access. “Access helps us to create better customer experiences,” says Erika Hammarberg, Operations Manager.
Everyone's a winner with smart codes

13:37 05/12/2011

There’s a lot of competition for consumers’ purchasing power. And it’s usually the one that’s quickest to convince who wins. Mopper has recognised this. With their application for smartphones, they make purchases possible on your mobile phone – here and now.

Everything on one card

15:13 27/10/2011 CARD SERVICES

Every summer Gothenburg plays host to the world’s biggest youth tournaments in football and handball. With tens of thousands of participants, plastic cards with a magnetic strip have become a necessity. “The cards are crucial for us, it wouldn’t have worked otherwise,” says Fredrik Andersson, Tournament Director of the Partille Cup.

Secret assignment for TeliaSonera

14:28 19/12/2011 PRINT SERVICES

One week before Christmas 2010, TeliaSonera planned to change both logotype and layout on everything from marketing material to business cards. And it all had to be ready to launch on 12 May this year. Furthermore, this wide-ranging work had to be carried out in secret.

Celia’s talking books cover the whole of Finland

15:46 06/09/2011 FULFILMENT

Stralfors has concluded a three-year agreement with the specialist library Celia following a public procurement process. The agreement came into force in summer 2010, since when Celia has been sending 5,000 CDs to Stralfors in Helsinki – every day. Celia burns the CDs in their own premises.

Hargreaves Lansdown

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