Smarter Communication

Keep yourself up to date with the latest communication trends and new technology. And read all about the challenges faced by companies that want to communicate more effectively. You can read Smarter Communications as e-magazine, or subscribe and receive the magazine directly in your mailbox.

A good reputation leads to long relationships

#3 2016 - A good reputation leads to long relationships

Everyone wants to be liked. The same is true of companies. If you are striving to achieve long-term customer relationships, you must be aware of customers’ needs and work on the company’s reputation.

  • How to build a good reputation
  • Snapchat on the rise among young people
  • From reputation to relationship
  • Do customer clubs produce more satisfied customers?

Read the magazine

Subscribe to our customer magazine

The Smarter Communication Magazine is published four times a year, and subscription is free of charge. Enter your address in the form below, and we'll send future editions to you.

Subscribe to our customer magazine

We have received your subscription to Smarter Communication. The magazine will be sent to the address you entered in the form.

Past issues of the magazine

Disruption – The winner takes it all
#2 2016

Disruption – The winner takes it all

The rapid pace of technical development has created opportunities for small newcomers to effectively put current business models out of the game. We take a closer look at disruption and show how you can be a winner.

How does communication automation work?
#1, 2016

How does communication automation work?

Nowadays there are new, effective ways of talking with your customers – anytime, anywhere. But to achieve this, you have to find and use the tracks that the customer leaves behind, at the same time seeing and understanding their needs.

 

Smarter Communication magazine 2015 #4
#4, 2015

One-to-one with all customers

  • Mutual loyalty.
  • Why should I own everything?
  • Response exceeded expectations.
  • Fast-moving customers.
  • Follow the customer's lead.
Smarter Communication magazine 2015 #3
#3, 2015

A century of smart business

  • Back to the future – trend predictions ten years ago
  • New consumer power in the wallet
  • Instant shopping changes consumer behaviour
  • New business with predictive analysis
  • Stralfors' smart business over 101 years
Smarter Communication magazine 2015 #2
#2, 2015

Dare to digitise your business model

  • Tough battle for money
  • How digital your neighbours are
  • Connected gadgets
  • British Gas saves on printing
Smarter Communication magazine 2014 #2
#1, 2015

Come along on the customer journey

  • Invite the competitors
  • Card reader with possibilities
  • Digital challenges
  • Reward your customers
Smarter Communication magazine 2014 #2
#3, 2014

What do you know about your customers?

  • Digital commerce changes everything
  • Tomorrow’s brands
  • At COOP, the focus is on the customer
  • How Finkraft is winning new B2B customers
Smarter Communication magazine 2014 #2
#2, 2014

Are you ready for the Communication of the future?

  • Find out what customers are thinking
  • Analyse for a better dialogue
  • How to become a super-networker
  • Trends in communication
Smarter Communication magazine 2014 #1
#1, 2014

Multichannel – customers communicate in all channels

  • Digital driving licence
  • Looking east
  • Eye tracking
  • More versions
Smarter Communication magazine 2013 #2
#2, 2013

Release the power of communication

  • Everything communicates – everywhere
  • What do you know about Big Data?
  • It's all about service in the marketplace
Smarter Communication magazine, 2013 #1
#1, 2013

We are friends  ... aren't we?

  • Readers now hold the balance of power for newspapers.
  • Confidence and inspiration
  • No loyalty without knowledge
  • this is trigger logic

Subscribe to our customer magazine

The Smarter Communication Magazine is published four times a year, and subscription is free of charge. Enter your address in the form below, and we'll send future editions to you.

Subscribe to our customer magazine

We have received your subscription to Smarter Communication. The magazine will be sent to the address you entered in the form.