QR is short for Quick Response, and it’s an excellent marketing tool in the field of one-to-one marketing. For example, you can fill QR codes with dynamic data. The code can then create a link, for example, to a personalised website containing relevant data for each unique visitor. Other benefits of QR codes are, for example, that you can:

• give the customer a shortcut to making a purchase with a direct link to a web shop
• give your customers added value, good advice or information through direct links to the Internet
• measure activity and responses to your marketing material directly.

QR codes have also changed how companies market themselves. One example is German company myToys, which recently ran a campaign entitled “The Lego Codes”. All of the pieces of Lego making up the QR code comprised a unique box of Lego, and the code itself created a link to the product page on the Internet. Thanks to the campaign, twice as many boxes were sold as normal.