Nordic distance shopping grows

The total increase in Nordic distance shopping of around 17 per cent is largely down to Finland, which increased sales by almost 50 per cent.
The busiest online or mail order shoppers were the Danes, while Norwegians spend the most money. About 4 per cent of total retail business in each country constituted distance shopping.
Price and convenience are valued by Nordic residents, who primarily buy clothes and home electronics, and the report also confirms that distance shopping via mobile phone is still in its infancy. At present one in five are positive, but this figure is expected to increase as more and more people acquire smartphones.