18:08 04/02/2010
Logistics and Fulfilment are a strategically important element of every company’s customer communication. “Stralfors operates between us and our customers. They take care of everything from outgoing packages to return flows and service. The partnership has developed over time,” explains Stein Nordbø, Nordic Logistics Manager at Canal Digital AS.
As soon as the package arrives, a text message or letter is sent to the customer. “Then all you have to do is pick it up when you’re doing your shopping on the way home from work,” says Juha Wallin, Business Manager. Finnish company Matkahuolto is the newcomer in the Finnish market for packages, and in a short time they have achieved an impressive volume of 45 million packages a year.
Just imagine all of your customers being able to reach a personalised shopping page as soon as they see an advert or find out about a campaign. QR codes make this perfectly possible.
All printed communication can be provided with QR codes. DM mailings, invoices or other marketing material. You choose yourself to which digital media the QR code is to be linked.
Surprise and delight. That’s how Malin Olsson summarises mobile operator 3’s tactics for communication on their invoices. “We want the invoice to be easy to understand, user-friendly and leave a positive impression on our customers,” she says.
There’s a lot of competition for consumers’ purchasing power. And it’s usually the one that’s quickest to convince who wins. Mopper has recognised this. With their application for smartphones, they make purchases possible on your mobile phone – here and now.
Whereabouts on the invoice does the customer look for special offers? Where does the customer look when he or she wants information? And how are the message and the sender decoded? Ikano Bank in Denmark looked for answers to these questions – and changed its communication.
Building relationships, viral marketing in social media and transparency. In recent years marketing people have had so much more to think about. But at the same time they also have more refined tools to use in their work.
“It’s not either or. It’s both.” The words of Tim Frank Andersen from Danish company In2media when we ask whether the marketing of the future will be totally digital.
Quicker, simpler performance of routine tasks before marketing campaigns. And more time to be creative. That’s how Ikano Bank in Finland summarises its experiences of working with Stralfors Access. “Access helps us to create better customer experiences,” says Erika Hammarberg, Operations Manager.
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